Wholesale virtue — bulk beauty for resale
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Virtue 6-In-1 Styler 4 oz
Virtue 6-In-1 Styler 4 oz Prime, polish, protect, and more with Virtue's hardworking 6-In-1 Vitamin E Hair-Moothing Styler, a universal styling cream. Benefits: 6-In-1 Vitamin E Styling Cream Hydrates Hair for Softness Polishes Hair with Light Hold Protects from Heat and Humidity Helps Control Frizz and Dryness For Straight Wavy Curly Hair Suitable for Fine to Thick Hair How to Use: Work a quarter-size amount between hands and apply to clean, damp, or dry hair from mid-shaft to ends.
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Virtue 6-In-1 Styling Paste 1.7 oz
Virtue 6-In-1 Styling Paste 1.7 oz A versatile styling paste for all types of short or layered hair, providing definition and flexible styling with a natural finish. Benefits: Versatile Styling Paste for Short Hair Provides Definition and Flexible Styling Natural Finish without Added Weight Ideal for Short or Layered Hair Suitable for all Hair Types How to Use: Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.
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Virtue ColorKick De-Brassing Shampoo 8 oz
Virtue ColorKick De-Brassing Shampoo 8 oz Virtue's ColorKick De-Brassing Shampoo is a gentle, sulfate-free shampoo made from all-natural colorants to tone, neutralize, and brighten all shades of natural and color-treated hair. Benefits: Gentle Sulfate-free Toning Shampoo Brightens and Neutralizes Brassiness Revitalizes Natural and Color-treated Hair Naturally Tinted Violet Shampoo Rich Luxurious Non-stripping Lather Helps Hair Look Shinier Suitable for Silver and Gray Hair Suitable for Highlight
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Virtue ColorKick Illuminating Mask 5 oz
Virtue ColorKick Illuminating Mask 5 oz Virtue ColorKick Illuminating Mask For all Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out. Benefits: Illuminating Mask for all Hair Shades Provides Intense Hydration and Luminosity Protects and Maintains Hair Color Tones and Preserves Color Vibrancy Repairs and Strengthens Damaged Hair Smooths
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Virtue ColorKick Natural Keratin Filler 4Pk
Virtue ColorKick Natural Keratin Filler 4Pk Virtue ColorKick is a pure human keratin hair filler designed to support healthier-looking hair during the coloring process while enhancing color, shine and coverage. Benefits: Refills Keratin Lost During Coloring Helps Minimize Breakage During Coloring Supports Higher Hair Color Lifting Enhances Vibrant Color and Shine Improves Gray Coverage Promotes Healthier Hair After Coloring No Measuring or Dilution Required Pure Reactive Alpha Keratin Formula Ho
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Virtue Curl Conditioner 6.7 oz
Virtue Curl Conditioner 6.7 oz Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Conditioner. Benefits: Hydrates and Strengthens Hair Nourishes and Improves Hair Manageability Helps Detangle and De-frizz Curls Protects Against Heat and Humidity Guards Against Environmental Damage For Wavy Curly and Coily Hair Suitable for Brittle Dry Hair How to Use: Apply a generous amount of conditioner between pal
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Virtue Curl-Defining Gel 6.7 oz
Virtue Curl-Defining Gel 6.7 oz Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have-and the ones you never knew existed. Benefits: Memory-building Curl Defining Gel Builds, Shapes and Holds Curls Helps De-frizz and Define Curls Sheer Smooth Non-crunchy Formula Glides Through Hair Easily Creates Flexibl
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Virtue Curl Leave-In Butter 5 oz
Virtue Curl Leave-In Butter 5 oz Virtue's Curl Leave-In Butter is rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine. Benefits: Rich Reparative Leave-in Curl Butter Infuses Hair with Hydration Guards Against Heat and Humidity Repairs Cracks and Splits Leaves Curls Stronger and Softer Adds Shine t
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Virtue Curl Shampoo 8 oz
Virtue Curl Shampoo 8 oz Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo. Benefits: Hydrates and Strengthens Hair Nourishes and Improves Hair Manageability Helps Detangle and De-frizz Curls Protects Against Heat and Humidity Guards Against Environmental Damage For Wavy Curly and Coily Hair Suitable for Brittle Dry Hair How to Use: Wet hair thoroughly, emulsify a quarter-size amount with wat
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Virtue Dry Shampoo 4.5 oz
Virtue Dry Shampoo 4.5 oz Virtue's Healthy Hair Refresh Dry Shampoo is a lightweight, invisible dry shampoo that removes build-up, oil, and odor while reviving your style with each use. Benefits: Lightweight Invisible Dry Shampoo Removes Buildup, Oil and Odor Revives Style with Each Use Refreshes Hair with Invigorating Scent Leaves No Residue Behind Helps Reduce Oily-looking Hair Suitable for all Hair Types How to Use: Shake well before using. Hold can 6-8 inches away from hair and spray evenly
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Virtue Flourish Conditioner for Thinning Hair 6.7 oz
Virtue Flourish Conditioner for Thinning Hair 6.7 oz Virtue Flourish Conditioner for Thinning Hair is a lightweight hair strengthener, hydrator, and detangler in one. Nourishes and thickens fine, fragile strands without weighing down hair. Benefits: Lightweight Strengthening Hydrating Conditioner Nourishes and Thickens Fine Strands Supports a Healthy Scalp Increases Hair Volume and Fullness Reduces Breakage and Strengthens Hair Leaves Hair Healthier and Manageable Safe for Color-treated Hair How
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Virtue Flourish Density Booster 4 oz
Virtue Flourish Density Booster 4 oz Virtue Flourish Density Booster is a potent, botanical-based nutrient infusion for the scalp. It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Benefits: Botanical Nutrient Infusion for Scalp Stimulates Scalp for Healthy Growth Increases Hair Volume and Fullness Nurtures Fragile Hairs to Thrive Lightweight Fast-absorbing Spray Leaves No Residue Behind Safe for Color-treated Hair How to Use: Once daily, on damp or dry hair
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Virtue Flourish Hair Growth Treatment Set + Minoxidil Foam 90-Day
Virtue Flourish Hair Growth Treatment Set + Minoxidil Foam 90-Day A Minoxidil-based regimen by Virtue Flourish that nourishes the scalp and reactivates hair follicles to stimulate growth. The Hair Growth Treatment with Minoxidil 5% Kit is a three step system ideal for moderate to severe hair loss. Benefits: Minoxidil-based Hair Growth Treatment Three-step System for Hair Loss Nourishes and Strengthens New Growth Provides Lightweight Hydration and Fullness Thickens Hair and Keeps Fibers Supple De
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Virtue Flourish Hair Growth Treatment Set w/Minoxidil Foam 30-Day
Virtue Flourish Hair Growth Treatment Set w/Minoxidil Foam 30-Day A Minoxidil-based regimen by Virtue Flourish that nourishes the scalp and reactivates hair follicles to stimulate growth. The Hair Growth Treatment with Minoxidil 5% Kit is a three step system ideal for moderate to severe hair loss. Benefits: Minoxidil-based Hair Growth Treatment Three-step System for Hair Loss Nourishes and Strengthens New Growth Provides Lightweight Hydration and Fullness Thickens Hair and Keeps Fibers Supple De
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Virtue Flourish Hair Rejuvenation Treatment Set for Thinning Hair-30 Day
Virtue Flourish Hair Rejuvenation Treatment Set for Thinning Hair-30 Day A botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair. Virtue's Flourish Hair Rejuvenation Treatment 1 Month Kit includes a 3-step regimen ideal for mild to moderate thinning. Benefits: Botanical Hair Rejuvenation Treatment Kit Three-step Regimen for Hair Thinning Nourishes Scalp and New Growth Thickens Hair and Boosts Volume Provides Lightweight Hydration and Moisture Helps Re
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Virtue Flourish hair Rejuvenation Treatment Set for Thinning Hair 90-Day
Virtue Flourish hair Rejuvenation Treatment Set for Thinning Hair 90-Day A botanical-based regimen that fuels fatigued follicles, nourishes the scalp, and thickens each hair. Virtue's Flourish Hair Rejuvenation Treatment 1 Month Kit includes a 3-step regimen ideal for mild to moderate thinning. Benefits: Botanical Regimen for Hair Thinning Three-step Hair Rejuvenation Treatment Nourishes Scalp and New Growth Thickens Hair and Boosts Volume Provides Lightweight Hydration and Moisture Helps Reduce
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Virtue Flourish Minoxidil 5% Foam for Hair Growth-2 Month Supply
Virtue Flourish Minoxidil 5% Foam for Hair Growth-2 Month Supply Virtue's Minoxidil 5% Foam 2 Pack contains the ingredient Minoxidil. Used by millions, it's the only single ingredient medically proven to help regrow hair in women. It works while you sleep to reactivate the hair follicles and stimulate regrowth. Benefits: Minoxidil 5% Foam for Hair Regrowth Reactivates Hair Follicles While Sleeping Stimulates Hair Regrowth Ideal for Moderate to Severe Hair Loss For Hereditary and Hormonal Hair Lo
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Virtue Flourish Shampoo for Thinning Hair 8 oz
Virtue Flourish Shampoo for Thinning Hair 8 oz Virtue Flourish Shampoo for Thinning Hair delicately removes scalp buildup, cleanses the hair shaft, and clears debris from follicle openings, creating an environment for healthy growth. Benefits: Gentle Lathering Shampoo for Thinning Hair Provides Lightweight Hydration and Fullness Increases Hair Volume and Fullness Nourishes and Strengthens Hair Reduces Breakage and Supports Growth Helps Remove Scalp Buildup Leaves Hair Healthier and Manageable Ho
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Virtue Flourish Thickening Styling Treatment 4 oz
Virtue Flourish Thickening Styling Treatment 4 oz Flourish Thickening Styling Treatment is an all-in-one leave-in solution that thickens, volumizes, hydrates and repairs fine or thinning hair while delivering long-lasting volume, body and bounce. Benefits: Instant Thickness and all-day Volume Thickens, Volumizes, Hydrates and Repairs Long-lasting Volume, Body and Bounce Lightweight Non-sticky Styling Treatment Helps Maintain Hair Shape Supports Hair Health During Styling Ideal for Fine or Thinni
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Virtue Full Conditioner
Virtue Full Conditioner Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Thickening Full Conditioner. Benefits: Volumizing Conditioner for Fine Hair Creates Thicker Fuller-looking Hair Boosts Volume and Hair Movement Adds Bounce to Flat Hair For Wavy Curly and Coily Hair Suitable for Medium and Thick Hair How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends, leave in for 1-3 minutes before rinsing thoro
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Virtue Full Discovery Kit 3 pc
Virtue Full Discovery Kit 3 pc Virtue Full Discovery Kit is a three-piece haircare set designed to turn frizz-prone hair into silky, smooth strands that are easier to manage and style. Benefits: Luxury Smoothing Hair Care Set For Frizz-prone Wavy and Curly Hair Luxurious Lathering Shampoo for Smoothness Moisture-rich Conditioner with Slip Rich Weightless Restorative Treatment Mask Said Hair Looked Smoother Safe for Color-treated Hair How to Use: Apply to wet hair, massage into a rich lather, and
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Virtue Full Shampoo
Virtue Full Shampoo Turn up the volume on fine, flat hair for maximum movement and bounce with Virtue's Volumizing Full Shampoo. Benefits: Volumizing Shampoo for Fine Hair Creates Thicker Fuller-looking Hair Boosts Volume and Hair Movement Adds Bounce to Flat Hair For Wavy Curly and Coily Hair Suitable for Medium and Thick Hair How to Use: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
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Virtue Full Volumizing Mousse 5.5 oz
Virtue Full Volumizing Mousse 5.5 oz Achieve bounce, thickness, strength, and long-lasting, defined styles with Virtue's weightless Volumizing Mousse. Benefits: Weightless Volumizing Styling Mousse Creates Fuller Bouncier Thicker Hair Adds Body to Limp Hair Creates Long-lasting Defined Styles Protects Hair from Heat and Humidity Suitable for Fine, Medium and Thick Hair How to Use: Shake well, dispense into palms and distribute evenly through towel-dried hair from roots to ends. Style as desired.
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Virtue Full Volumizing Primer 5 oz
Virtue Full Volumizing Primer 5 oz Create the perfect foundation for styling and build just the right amount of natural volume with Virtue's lightweight Volumizing Primer. Benefits: Lightweight Volumizing Styling Primer Adds Instant Volume to Hair Buildable and Long-lasting Hold Protects Hair from Humidity Creates Natural-looking Hair Volume Suitable for all Hair Types How to Use: Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
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Virtue Healing Gloss 6 oz
Virtue Healing Gloss 6 oz Virtue Healing Gloss a reparative, in-shower treatment that helps restore softness, smoothness, and radiant shine. This shake-to-activate formula smooths and seals the cuticle to instantly deliver 2.5x more shine and leave hair significantly smoother through 5 washes. Benefits: Reparative In-shower Hair Treatment Restores Softness, Smoothness and Shine Seals the Cuticle for Smoothness Repairs Damage at the Core Defends Against Harsh Sun Rays Smoother Hair Through 5 Wash
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Virtue Healing Oil 1.7 oz
Virtue Healing Oil 1.7 oz A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide. Benefits: Hydrating Hair Oil and Serum Delivers Shine, Softness and Moisture Repairs and Strengthens Damaged Hair Leaves Hair Stronger and Silkier Helps Smooth Frizz and Flyawa
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Virtue Overnight Scalp + Hair Elixir 1.7 oz
Virtue Overnight Scalp + Hair Elixir 1.7 oz Virtue Overnight Scalp & Hair Elixir is a transformative nightly serum that restores and revitalizes the scalp barrier and hair health while you sleep, because true luminosity starts at the roots. Benefits: Transformative Overnight Scalp and Hair Serum Repairs Daily Damage While Sleeping Rebalances the Scalp Microbiome Smooths Strands for Softer Hair Lightweight Fast-absorbing Non-greasy Formula Replenishes, Soothes and Renews Hair Promotes Relaxation
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Virtue Recovery Conditioner
Virtue Recovery Conditioner Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Conditioner. Benefits: Nourishing Conditioner for Damaged Hair Restores Hydrated Healthy-looking Hair Softer Healthier More Manageable Hair Strengthens and Nourishes Hair For Heat and Color Damage Helps Reduce Dryness and Breakage Suitable for all Hair Types How to Use: Apply a quarter-sized amount to wet hair from mid-shaft to ends. Leave on for 1-3 minutes, then rinse thoroughly.
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Virtue Recovery Damage Reverse Serum 1.7 oz
Virtue Recovery Damage Reverse Serum 1.7 oz Virtue Damage Reverse Hair Serum is the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku. Benefits: Inside-out Hair Repair Serum Repairs Existing and Future Damage Helps Restore Hair Elasticity Reduces Breakage by 2x Increases Fiber Flexibility and Strength Instantly Absorbs from Cuticle to Core Safe for
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Virtue Recovery Discovery Kit
Virtue Recovery Discovery Kit Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Discovery Kit. Benefits: Recovery Discovery Kit for Damaged Hair Fills Cuticle Cracks to Heal Hair Cleanses, Replenishes and Nourishes Hair Hydrates, Softens and Renews Hair Rebuilds, Strengthens and Silkens Hair Rich Creamy Weightless Treatment Mask Safe for Color-treated Hair How to Use: Shampoo and rinse, then apply Recovery Conditioner and rinse. Weekly or as needed, replace condi
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Virtue Recovery Shampoo
Virtue Recovery Shampoo Nourish dry, damaged, depleted hair back to hydrated health with Virtue's Recovery Shampoo. Benefits: Nourishing Shampoo for Dry Hair Strengthens and Nourishes Hair Restores Hydrated Healthy-looking Hair Leaves Hair Softer and Healthier Makes Hair More Manageable Helps Reduce Hair Breakage How to Use: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
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Virtue Restorative Treatment Mask
Virtue Restorative Treatment Mask Do a 180 on damaged hair with Virtue's Restorative Treatment Mask. Transform hair's health in 3 minutes with this ultra-nourishing, super-strengthening mask made to treat every hair type. Benefits: Restorative Treatment Mask for Damaged Hair Strengthens and Deeply Conditions Hair Ultra-nourishing Super-strengthening Hair Mask Transforms Hair Health in 3 Minutes Leaves Hair Silkier and Nourished Helps Reduce Dryness and Breakage For Heat, Color and Chemical Damag
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Virtue Scalp Remedy Conditioner
Virtue Scalp Remedy Conditioner Virtue Scalp Remedy Conditioner for Scalp & Hair Health is a fragrance-free, drug-free conditioner that hydrates & nourishes roots to ends while balancing the scalp ecosystem so hair grows stronger & healthier. Benefits: Hydrates and Nourishes Roots to Ends Balances the Scalp Ecosystem Suitable for Scalp Application Helps Strengthen Healthier Hair For Dry and Flaky Scalp For Oily Scalp and Buildup How to Use: Shampoo with Scalp Remedy Shampoo, apply conditioner fr
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Virtue Scalp Remedy Shampoo
Virtue Scalp Remedy Shampoo Virtue Scalp Remedy Shampoo gently cleanses, refreshes and hydrates hair while balancing the scalp microbiome and nourishing the scalp. Suitable for all hair and scalp types, especially dry, oily or irritated scalps. Benefits: Gently Cleanses, Refreshes and Hydrates Rebalances the Scalp Repairs and Strengthens Stressed Strands Reverses Hair Damage and Hydrates Suitable for all Hair Types Ideal for Dry, Oily Scalp How to Use: Apply a quarter-sized amount to wet hair, m
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Virtue Smooth Contitioner
Virtue Smooth Contitioner Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Conditioner. Benefits: Hydrating Conditioner for Frizz-prone Hair Strengthens and Nourishes Hair Makes Hair More Manageable Helps Smooth Frizz and Flyaways Suitable for all Hair Types For Fine, Medium and Thick Hair How to Use: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly.
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Virtue Smooth Frizz Block Smoothing Spray 5 oz
Virtue Smooth Frizz Block Smoothing Spray 5 oz Virtue's Frizz Block Smoothing Spray creates a veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, this alcohol-free, heat-activated spray is the prescription-strength equivalent of traditional anti-frizz sprays. Benefits: Humidity-blocking Frizz-smoothing Spray Protects Hair for 72 Hours Won't Create Hair Buildup Safe for Color-treated Hair How to Use: Use Smooth S
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Virtue Smooth Shampoo
Virtue Smooth Shampoo Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo. Benefits: Smoothing Shampoo for Frizz-prone Hair De-frizzes, Hydrates and Soothes Hair Creates Silky Smooth Hair Helps Manage Frizz and Flyaways Suitable for all Hair Types For Fine, Medium and Thick Hair How to Use: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
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Virtue Smooth Un-Frizz Cream 4 oz
Virtue Smooth Un-Frizz Cream 4 oz Give hair an instant dose of smooth with Virtue's transformative Un-Frizz Cream. This leave-in treatment cream instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day. Benefits: Transformative Leave-in Smoothing Cream Instantly Smooths and Hydrates Hair Eliminates Frizz and Flyaways Locks Out Humidity all Day Adds Curl Definition and Manageability Conditions Hair
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Virtue Strength + Shield Leave-In Conditioner 5 oz
Virtue Strength + Shield Leave-In Conditioner 5 oz Virtue Strength & Shield Leave-In Conditioner is a lightweight, leave-in formula that instantly detangles, strengthens fragile strands, boosts elasticity, and shields against damage. Benefits: Lightweight Leave-in Conditioning Formula Instantly Detangles and Strengthens Hair Boosts Elasticity and Reduces Breakage Repairs Weak Areas with Keratin Safe for Color-treated Hair Suitable for all Hair Types How to Use: Spray onto clean, damp hair from m
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Virtue Texturizing Spray 5 oz
Virtue Texturizing Spray 5 oz A lightweight texturizing mist that instantly adds definition and flexible, buildable texture while delivering a lustrous, healthy finish without stickiness or added weight. Benefits: Lightweight Texturizing Mist and Spray Instantly Adds Definition and Texture Immediate Flexible and Buildable Texture Lustrous Healthy-looking Hair Finish Protects Hair Against UV Damage Non-sticky Lightweight Hold Formula Effortless Styling Without Added Weight How to Use: Shake well